ORLANDO, Fla., US (Nov. 15, 2017) – The International Association of Amusement Parks and Attractions (IAAPA) presented the 2017 IAAPA Brass Ring Awards on Nov. 15 during IAAPA Attractions Expo 2017 in Orlando, Florida. The annual awards recognize amusement parks, water parks, zoos, aquariums, museums, family entertainment centers (FECs), and suppliers from around the world for excellence categories including food and beverage, games and retail, human resources, live entertainment, marketing, new products, and exhibits.
Hero Adventure Trailers By FireZone was awarded the 2017 Brass Ring for Best New Product in Patron Participation Ride/Attraction. Hero Adventure Trailers By FireZone beat out a variety of amusement rides and attractions from across the globe. The fact that this was the debut of this mobile events platform signals big things to come for the team at FireZone.
The tradition of the brass ring, a term now synonymous with spectacular achievement, dates back to the 1800s. Rings were suspended above carousel riders — low enough for them to grasp, but high enough to pose a challenge. Most rings were made of iron, but a few were made of brass, so grabbing the brass ring was a valuable treat. Skilled riders who grabbed a brass ring often earned prizes, including a free ride on the carousel.